The beef that we refer to as California Reserve comes from the Holstein breed. Holsteins are primarily dairy cattle, and as males are no good for milk, they were destined to the ‘milk fed veal’ program and processed via the caged/force-fed veal production (which nobody thinks is very pretty). A number of years ago a group of farmers in southeastern California got together and decided to experiment with sending these steers out to pasture alongside the Angus and Hereford. As far as we’re concerned the results are phenomenal; we think they are producing as good a product as exists anywhere in the world. In some cases, we’ve seen pieces that will exceed the quality of traditional American Wagyu or Kobe Beef.